equifax advisor
Dear ,

With spring upon us, we thought it would be
a great time to give you a fresh look on how you can use Equifax data creatively to expand your business.

Marketing can be an expensive endeavour for any organization, big or small, to take on. While it is critical to maintaining and acquiring a customer base, the return on investment of your marketing campaigns should be
significant to avoid wasting money and resources.
Message from Our President
Beyond the Score
New & Notable
Mark Your Calendar!
The Many Facets of Fraud
At face value, an Equifax credit file looks like a report card: a summation of past behaviour leading up to a score that gauges the financial health of a consumer. The score can be a great tool for qualifying prospective customers in the adjudication process and has been traditionally used as such. But have you ever looked past the score and investigated the activity? Credit data holds a wealth of information that when used creatively, can be the basis of effective and impactful marketing initiatives.

The Consumer Trends Report for the first quarter is in! Click here to read the newest stats and for more news from Equifax Canada.

More Events
The following are events of note:

April 29 - May 1
Join us at our booth and roundtable discussion at the eTail Canada Conference

May 26 - 28
Credit Scoring and Risk Strategy Association Conference (CSRSA)

June 11 - 14
Credit Institute of Canada National Conference (CIC)
Jasper Park, Alberta

inform enrich empower
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