equifax advisor
Dear ,

With spring upon us, we thought it would be
a great time to give you a fresh look on how you can use Equifax data creatively to expand your business.

Marketing can be an expensive endeavour for any organization, big or small, to take on. While it is critical to maintaining and acquiring a customer base, the return on investment of your marketing campaigns should be
significant to avoid wasting money and resources.
Message from Our President
Beyond the Score
New & Notable
Mark Your Calendar!
The Many Facets of Fraud
At face value, an Equifax credit file looks like a report card: a summation of past behaviour leading up to a score that gauges the financial health of a consumer. The score can be a great tool for qualifying prospective customers in the adjudication process and has been traditionally used as such. But have you ever looked past the score and investigated the activity? Credit data holds a wealth of information that when used creatively, can be the basis of effective and impactful marketing initiatives.

The Consumer Trends Report for the first quarter is in! Click here to read the newest stats and for more news from Equifax Canada.

More Events
The following are events of note:

April 29 - May 1
Join us at our booth and roundtable discussion at the eTail Canada Conference
Toronto

May 26 - 28
Credit Scoring and Risk Strategy Association Conference (CSRSA)
Muskoka

June 11 - 14
Credit Institute of Canada National Conference (CIC)
Jasper Park, Alberta

inform enrich empower
Subscribe | Forward to a Colleague | Francais

Call your Equifax Advisor at 1-855-233-9226 or visit our website: www.equifax.ca

To ensure you continue to receive Equifax emails in the future, please add advisor@info-equifax.com to your address book or safe list now.

If you no longer wish to receive future emails from Equifax, please click here to unsubscribe.

To view our privacy policy, please click here.

®Equifax is a registered trademark of Equifax Canada Co. © 2013 Equifax Canada Co. All rights reserved. 5650 Yonge Street, Suite 1300, Toronto, ON M2M 4G3