November 2013
Advisor
A Message from Our President
Dear ,

With the end of the year quickly approaching, I would like to take this opportunity to thank you for your support of the Equifax Advisor. Over the last year, we've seen our readership rise by 10% due to your engagement with Equifax. We trust the material we're producing continues to pique your interest and as always, remain open to your suggestions for topics that you believe are relevant to our industries.
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In This Issue
A Message from Our President
Equifax Canada's 2012 National Credit Trends
The Many Facets of Fraud
Beyond the Score
New & Notable
Mark Your Calendars
Highlights from 2013
Equifax Canada's 2012 National Credit Trends
Interested in seeing how Canadian consumer credit fared last year? Click here for Equifax Canada's 2012 National Credit Trends year-end report, released in January. Be sure to have a look at the report for your specific city to see how you're doing compared to other Canadians!
The Many Facets
of Fraud
The success of your company makes you a prime target for fraudsters looking to capitalize financially from your teams¹ efforts. Understanding the different avenues fraudsters use to exploit soft spots in your defenses is the first step to protecting your company's assets and reputation.
Full Article
Full Article
Beyond the Score
At face value, an Equifax credit file looks like a report card: a summation of past behaviour leading up to a score that gauges the financial health of a consumer. The score can be a great tool for qualifying prospective customers in the adjudication process and has been traditionally used as such. But have you ever looked past the score and investigated the activity? Credit data holds a wealth of information that when used creatively, can be the basis of effective and impactful marketing initiatives.
Full Article
New & Notable
Equifax Canada has entered into an exciting partnership with AVS Systems Inc. to develop a new solution geared towards PPSA registrations and business identity confirmation.
Click here to read the full press release on how this strategic relationship will benefit lien management, compliance, and credit processing.

Our third quarter National Credit Trends report is in! Click here to see the latest credit stats
on Canadians.

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Mark Your Calendars
The following are events of note:

November 13-14
Receivables Management Association of Canada Inc. 2013 Convention
Toronto, ON

November 20-22
Credit Union Professionals' Association 2013 Conference
Toronto, ON
We want to hear from you! Email creditnews@equifax.com to offer us your feedback on this issue and suggestions for upcoming issues.
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